DHAKA: Computer-maker Lenovo has hired tech-savvy actor Ashton Kutcher to help design and pitch its latest line of tablets, dubbing the Hollywood star a ‘product engineer’ who can bring his ideas along with his image.
It’s the latest tech foray for the ‘Two And A Half Men’ performer who recently starred in a biopic about innovative giant Steve Jobs and has invested venture capital in more than a dozen Silicon Valley startups.
The deal was announced on Tuesday at a Lenovo live-streamed event in Los Angeles.
Lenovo’s first video advertisements for the new Yoga Tablet feature Kutcher acting as a product tester in his boxers, a spacesuit and aboard an airplane.
Kutcher has also appeared in advertisements in recent years for snack chips and cameras, reports The Straits Times.
BDST: 1635 HRS, OCT 31, 2013