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Lenovo hires Kutcher to design, pitch new tablet

ICT Desk |
Update: 2013-10-31 06:56:59
Lenovo hires Kutcher to design, pitch new tablet

DHAKA: Computer-maker Lenovo has hired tech-savvy actor Ashton Kutcher to help design and pitch its latest line of tablets, dubbing the Hollywood star a ‘product engineer’ who can bring his ideas along with his image.

It’s the latest tech foray for the ‘Two And A Half Men’ performer who recently starred in a biopic about innovative giant Steve Jobs and has invested venture capital in more than a dozen Silicon Valley startups.

The deal was announced on Tuesday at a Lenovo live-streamed event in Los Angeles.

Lenovo’s first video advertisements for the new Yoga Tablet feature Kutcher acting as a product tester in his boxers, a spacesuit and aboard an airplane.

Kutcher has also appeared in advertisements in recent years for snack chips and cameras, reports The Straits Times.

BDST: 1635 HRS, OCT 31, 2013

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