Bangladesh’s electronics giant Walton is currently exporting ‘Made in Bangladesh’ labeled Television sets to over 30 countries after meeting the local demand.
With successful market expansion in the European countries, Walton has been exporting TV sets to different EU countries including Greece, Poland, Germany, Denmark, Spain, Italy, Croatia, Ireland.
Senior Executive Director of Walton Hi-Tech Industries PLC. and its TV’s Chief Business Officer (CBO) Mostafa Nahid Hossain said that Walton is going to start the TV export to the market of the United States of America soon.
He said: “Walton registers a total of 37% shares in the Bangladesh’s TV market. We are emphasizing our TV export and since last two years, we are getting massive response from around the world in this regard. Walton is advancing its brand promotion activities to become one of top brands in the world soon. This move is also brightening Bangladesh in the world arena with exporting televisions.”
He adds: “Walton is going forward gradually after its successful start of production in 2008 and has registered a huge growth in exports after 2019. Walton has exported its TV in more than 30 countries from 2019 till date with getting huge response from the EU nations. Walton is now regularly exporting TV to nearly 12 countries in Europe and surprisingly those nations were the buyers of China. They are now keen to take products from us instead of China. Our exports growth is 149% in 2020-21FY and that is a huge achievement against our start in 2019.”
Saying Walton’s main target is to become a top global brand, Mostafa Nahid Hossain also reiterated: “We are relentlessly working with this aim and we have ensured the presence of Walton brand to various countries till now. Previously, we have manufactured products as OEM (Original Equipment Manufacturer) for other companies but now Walton is giving priorities on its own TV brand.”
“Our next year’s plan is to capture the USA market and we are going to exhibit our products in the upcoming CS fair in the USA. We are going to be one of the top global brands by 2030, if everything goes as plan. We are working to reach this target so that people can understand that Walton means- Made in Bangladesh,” Nahid expresses their confidence.
He said: Walton has been receiving overwhelming response in TV exports since its inception and we will reach to the goal before the targeted time, if the government provides us 15 to 20 percent cash support in exports. With this government assistance, we will also be able to beat China in the American market as well. We are going to start exporting our products in the USA market from next January when TV will be the beginner. And later we will export all sorts of products gradually to the USA market and will get huge remittance from them.
Mr. Nahid also said: We have extensive plans to reach our target by 2030. We have started our TV export journey in 2019 with Germany as the first country. Now we have 149% growth in this market and our international standard products are behind this great success. We have gained this milestone because the Europeans have depended on our strengths. The durability of our products is much higher than other countries as we ensure different types of testing certifications during the exports.
The Walton TVs CBO said: Now we are experiencing huge challenges than we have faced in COVID-19 emergencies. The world is now facing crucial Russia-Ukraine war with extensive and frequent dollar crisis. Amid those global crises, various countries have already cancelled the export order they have made previously. But we are expecting something good in the coming days against this hard time as the FIFA World Cup, ICC World Cup, Christmas and New Year are knocking at the door.
With these global occasions, Walton is eyeing to enter into the USA market beside continuing the exports on to the 12 European markets. Walton has exported its TV to over 30 countries including Germany, Croatia, Denmark, Greece, Poland, Ireland, Hungary, Italy, Romania, Spain, Georgia, Iraq, Bhutan and Sri Lanka with maximum exports were made to Romania, Georgia and Ireland.
The CBO also informed that Walton has released some new models of TVs along with new features centering the upcoming global events. Some attractive offers are also waiting for the customers including its price. These customers benefits are set to be declared in the first or second week of October.
Last year, Walton TV has launched its exclusive OTT platform ‘Bongowal’. In Bongowal, Walton Smart TV customers can enjoy quality contents with some live TV channels without cable connection. "We are providing best products and services to customers as we have the largest research and innovation centers along with the countrywide largest service network', he added.
Responding to what surprises are Walton TV going to bring centering the World Cup events he said: Walton is going to produce latest version TV in accordance with the agreement with Google and Dolby. We are coming up with hotel mood TV and online calling apps. One can talk to everyone in the house through Walton TV from anywhere through these apps while 60 people can join in a conference at a time and with the hotel mood TV, users will be able to learn about all of facilities in hotel staying in the hotel room.
We are giving same priorities in the domestic market as well, he said, “About 100 engineers are working in our research and innovation center now and we are producing TV’s as per local demands in our own factory, prioritizing the domestic environment. Walton manufactures TV by researching some important data such as our R&I team works on where the voltage is highest and lowest.
Walton is the Google Android TV’s listed partner and also has partnered with Dolby Laboratories as a ‘licensed manufacturer’. We have been marketing different high-tech sound system including Dolby’s sound bar. We are the licensing partner of webOS TV and webOS is a Linux kernel-based multitasking operating system of LG. We are the only licensed TV manufacturer in Bangladesh who produces TV in the country.
Apart from Bangladesh, we are marketing webOS TV in different countries. Walton is manufacturing and marketing a total of 37 models of televisions and Walton has brought some news models of TV in the market including Smart Voice Control, Android, Glass TV, 4K LED TV. Walton is now conducting ‘Hot Sale Offer’ campaign for TV customers with giving 32-inch basic TV in only at BDT 13, 900 and Smart TV at BDT 22,000.
Walton has already added artificial intelligence in TV by which users are able to control the TV with giving commands in both Bangla and English languages. KSF Coted LED Bar has been added to the TV’s backlight unit that gives users a unique color experience. N45, N48 graded magnet speaker have been used in Walton TV that enables users to control identical, midrange and high range base properly. Dynamic Range Control (DRC) ensures swiftness and swift flow, and electroacoustic speaker design with cross talk sound technology allows users to enjoy the real beat and rhythm of the sound. Walton televisions have high voltage protection and are 35 percent more energy efficient.
Walton provides customers opportunities to purchase TV with installment and allows them to buy it using credit cards. Customers can buy any model of Walton’s TV at interest-free 6-month installment or 12-month EMI (equal monthly installment) facility with credit cards.
As part of after sales service, customers of Walton televisions are enjoying four-year of warranty for panel along with two-year warranty for motherboard and hardware while five-year of free after-sales service.
With importing CRT TVs, Walton has first entered in the television market in 1997. Later in 2007, Walton has started the commercial production of televisions in the country to meet the increasing demand in the domestic market, by setting up its own factory at Chandra of Gazipur. This production process has been increasing by adding advanced technology. Walton TV plant can now produce a total of 12 lakh televisions per year.
BDST: 1622 HRS, OCT 3, 2022