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Apple "not in the junk business": CEO

Technology Desk |
Update: 2013-09-20 10:22:49
Apple

DHAKA: Apple has no intention of competing in the "junk" segment of the electronics market, chief executive Tim Cook says.

In an interview published Thursday as Apple prepared to launch sales of two new iPhones, Cook said he remains unfazed by Apple`s eroding share of the smartphone market.

"There`s always a large junk part of the market. We`re not in the junk business," he said in the interview with Bloomberg Businessweek.

"There`s a segment of the market that really wants a product that does a lot for them, and I want to compete like crazy for those customers."

The comments come with Apple facing criticism for maintaining a comparatively high price for its new iPhone 5c (Review), which had been seen as a smartphone for emerging markets and budget-conscious consumers.

The iPhone 5c will sell for $549 in the United States, and higher in China and other markets, where carrier subsidies are rare.

Source: NDTV

BDST: 1945 HRS, SEP 20, 2013
GR/SRS

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