DHAKA: The government is planning for a campaign named ‘Branding Bangladesh’ as an endeavor to broadcast and promote country’s developments and possibilities in districts, sub-districts and foreign missions.
State Minister for Information Tarana Halim disclosed the work-plan to reporters at her secretariat office on Wednesday (January 17) days after being appointed to Information Ministry.
Mentioning that she wants to move forward with a vision for the government, the new state minister said the first slogan of the campaign will be ‘Branding Bangladesh’. With this slogan, we will broadcast Bangladesh’s development, contribution and importance to foreign missions. Mainly the campaign will broadcast the contribution of Bangladeshi workers in foreign and national economy.
“The Department of Films and Publications (DFP) has already been directed in this regard. We have to make materials, documentaries and presentations for this. Our workers face many difficulties starting from waiting for foreign visas and also while working abroad. If we start our campaign from that point, it will make a tremendous difference for encouraging our workers and establishing our strong position in the world.”
“We should prepare the broadcast materials based on the difficult experiences of our expatriate workers. They will be able to get rid of the mental crisis they suffer while working abroad. We have to let them know that their hard work and contribution is actually making a big difference to our economy. We should let them know that we are proud of them and that they should be proud too.”
Another part of the ‘Branding Bangladesh’ campaign would be- broadcasting our achievements in root level areas of the country. We have projectors in district and upazila levels. The documentaries, short films and films produced by the Information Ministry will be broadcasted in crowded places like markets so that everyone can watch. Moreover, we will also promote government’s successes and Branding Bangladesh through the campaign. We have to let ourselves know the actual position of Bangladesh.
BDST: 1540 HRS, JAN 17, 2018
AP/SMS
