Apple world`s top brands

Apple has maintained its place as the world`s most valuable brand over the past year, leading a group of technology-related companies that dominate the top 10, according to a study published.

The iPhone and iPad maker has boosted its brand value by 19 per cent in the past year to US$183 billion (S$233 billion), or 37 per cent of its market capitalisation, according to the annual BrandZ study by leading brands and market-research agency Millward Brown.

Seven of the top 10 were technology-related firms, although McDonald`s and Coca-Cola kept their respective No. 4 and No. 6 rankings.

Facebook, with a market value of US$82 billion after its initial public offering (IPO) last week, was the fastest climber in the top 100, seeing its brand value rise by 74 per cent to US$33.2 billion to put it in 19th place.

BdST 2141 HRS, MAY 22, 2012

Edited by:
Sabbin Hasan, ICT Editor