|30 Oct 2012 08:01:33 PM Tuesday BdST
Online ads getting popularity
Sheriff al Sire
DHAKA: You are a lone traveler in a completely unknown and unfamiliar city. There is no ready information on your hand about lodging or boarding. What will you do then?
The only resort is cell phone. Just enter the Google Search mentioning the name of the place you are standing. You will get enough information about the unknown city where you are standing. You will get sufficient information about many costly and cheap hotels. The name of the nearest hotel will also be flashed on your mobile screen with an option ‘call’. Whenever you click the option a call will automatically go to the hotel.
Google is earning money in this way. This ‘call’ icon is their advertisement. That hotel where your call landed regularly pays to Google each month.
All big business houses now want to reach to the customers through cell phones. Enough and substantial work have been started to make ads to be used for cell phone, tablet and alike devices.
Whereas a few years back there was a brisk business of advertisements for the print media. Next the on-line Ads have put the print media into some sort of trouble. In spite of the fact that the print media was tiding over the crisis. But in this age of free information dissemination in advanced technology dependent world all business establishments want to give exposure of their product through cell phone.
Because, simultaneously the location of the purchaser can be tracked down. Even it contains the information where the seller is located and where the product is available can be received with map direction through cell phone. The experts are of opined that considering all these facilities the Ads through cell phone have embarked on a hot sale in the market.
A survey told that so far an amount of 2600 crore dollar was spent in cell phone ad media. Manufacturer of mobile phone Ads Flowers.com president Mackcan said that mobile phone is our present and future technology. All popular commercial houses have started subscribing Ads through mobile phone. Of the prominent included Google, Apple and Face- Book
Not only that mobile Ad space is less costly. The latest information about the product reaches to the specific customers through mobile phone spending less than the print media. Besides, the Ad giving commercial houses can know the fate of the Ads. Even they can know whether how many customers have visited the Ad sites on on-line or mobile phone by pressing the click button. Which results the full utilization of the Ads. Which is never possible in print media.
A few days back Face Book informed that they have earned 15 crore dollar through mobile Ads which is 14 percent of the total profit. Pandora also informed that of the total profit 58 percent came through mobile Ads.
Google is not lagging behind from this profit story. They have also earned 56 percent of their total business. Though Twitter did not supply any information about their earnings even they in future will also earn sizeable profit through mobile Ads.
However, Google is leading all. Technology experts opined that Google will earn more the mobile Ads will increase. Because maximum number of technology lover depend on Google most than any other alike organization.
According to Google’s information 30 percent people enter into Google to search out the eatery hotels. And 25 percent people pushed on Google button searching film information.
However Google is ahead through ‘click to call’ ads. Mobile booking of ‘Starwood Hotel’ has increased by 20 percent since this Ads began.
But the chief executive of Google Larry Page said,” we do not want that one should grab others’ market. This is not battle of mobile or desk-top. But soon we will evolve such technology that will feed the Ads demand of mobile, desk-top and TV.”
Some thought that Face Book is ahead of Google. But Face Book is lagging behind for some technical reasons. For example, the web ads are placed on the right side of the page. Whenever a customer enters into the page through mobile phone he/she cannot view the Ads. But presently the face book is displaying Ads in the news feed.
When there is a hot discussion about Ads then a famous comment of Mitcell Moriz reminds the technology lovers who made investment in Google and Linkedin. Many years ago once he told, “ people never look through Ads. They see the prices of the commodity going to the market. Still then the Ads giving agencies have no other alternative. They must follow the path in which way people walk.”
BDST: 1932 HRS, OCT 30
Translated & Edited by Shahjahan/SMS
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