DHAKA: Tarek Elba has been appointed as the Chief Executive Officer (CEO) of Lafarge Surma Cement Ltd by its Board of Directors from May 1, said press release.
Lafarge Surma Cement Ltd is a venture of Lafarge and Cementos Molins. Lafarge is the world leader in building materials.
Molins is a family owned Spanish Company with over 80 years of experience. Apart from its operation in Spain, it has operations in Bangladesh, Argentina, Uruguay, Mexico, Tunisia, controlling 16 million tons of Cement, it added.
Tarek said, “The building materials landscape in Bangladesh is changing rapidly and we will have to adapt with the changes in order to maintain leadership of the building materials industry.”
He added: “We must get closer to our market and to our customers, leverage the strength of our brand and stretch our capacity and capabilities.”
Before joining Lafarge Surma Cement Ltd, Tarek Elba was previously the Commercial Director of Lafarge Cement Egypt with an annual capacity of 10 million tons.
Tarek has over 20 years of experience in different commercial activities like sales, marketing, international trade, customer service, and business development in both Cement and Steel industries, in addition to one year experience in maintenance in Alexandria National Iron and Steel Co.
Tarek graduated from the Faculty of Engineering, Production Mechanics Department in 1989 and completed his MBA in 2007.
BDST: 1728 HRS, JUN 13, 2012
Edited by: Abul Kalam Azad, Newsroom Editor, M. Mahbub Alam, Asst Output Editor
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