If the millions of Olympics-related tweets flooding the Internet in recent days are a measure of Twitter`s popular appeal, the company`s big presence in London also signals something else: its arrival as a major player in the world of big-time brand advertising.
In sharp contrast to Google, which initially built its businesses mostly by persuading thousands of small companies to buy "direct response" ads, Twitter`s emerging strategy focuses on selling elaborate brand campaigns to major marketers such as Procter & Gamble and Verizon Communications.
"We can service the very biggest brands in the marketplace," Mr Adam Bain, the company`s president of revenue and key advertising strategist, said in a recent interview.
The Olympics have presented a prime opportunity for Twitter to position itself as a new media channel that complements TV broadcasts - and carries the big-name ads to match.
BdST 2240 HRS, AUG 5, 2012
Sabbin Hasan, ICT Editor
All rights reserved. Sale, redistribution or reproduction of information/photos/illustrations/video/audio contents on this website in any form without prior permission from banglanews24.com are strictly prohibited and liable to legal action.