DHAKA: In its on-going efforts to invest in the latest entertainment content and newest systems, Emirates has recently upgraded the hardware on its new Boeing 777 fleet to bigger, much wider, and digitally-enhanced screens for its winning in-flight entertainment system ice (Information, Communication and Entertainment); bringing it in premium quality to every seat in Emirates First, Emirates Business, and Economy Class.
Passengers will now be able to enjoy Emirates’ award-winning entertainment with wider personal TV screens: 27-inch in First Class, 20-inch in Business Class and 12.1 inch in Economy Class-an increase from the 10.9 inch screen-making the latter the biggest in the world.
Additionally, Emirates’ new screens feature high definition (HD) resolution, developed by Panasonic Avionics Corporation (Panasonic), making it one of the world’s first commercial airlines to install such state-of-the-art technology.
With the new cutting-edge HD-enabled screens, Emirates passengers will now enjoy video content in bright, vivid colour and ultra-sharp detail.
The new hardware will complement Emirates new, enhanced Graphical User Interface (GUI), developed by Panasonic and Emirates, which was recently launched and designed specifically to make content and system features easier to navigate; bringing the huge range of choice across information, communication and entertainment to the passenger’s fingertips.
Through a staggering choice of over 1300 channels of entertainment, including over 300 movies from around the world, hundreds of TV choices and thousands of music tracks from contemporary to classical, ice Digital Widescreen provides passengers with one of the world’s best inflight experiences.
The GUI, which is unique to Emirates, includes a wide range of advanced capabilities that enhances the distinctiveness and elegance of Emirates’ in-flight system, ice Digital Widescreen.
The new experience includes the ability to move around the entertainment system by “swiping” or “scrolling”, just like a consumer tablet device and discovering the vast library of media and entertainment that is available on Emirates, send SMS and email messages, explore the moving map application, watch the in-flight landscape cameras, and access live text news.
The children’s travel experience will soon be further enhanced with a complete range of new toys aimed at both pre-school and older children.
Pre-school children can look forward to a range of colourful monster characters in the exclusively designed ‘Fly with Me Monster’ collection.
For older children, Emirates will soon offer a range of new products co-designed with iconic brand Quicksilver which include a branded travel journal, wallet and playing cards.
BDST: 2141 HRS, JUN 17, 2012
Edited by: Abul Kalam Azad, Newsroom Editor / M. Mahbub Alam, Asst Output Editor
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